Saturday, June 23, 2007

Google Adwords

If you want to start earning affiliate marketing commissions fast Google adwords is the best way to do it. When you advertise on google adwords your advertisement shows up in their search results for the keywords that you bid on. Google ranks where your ad shows up in the results by a combination of clickthrough rate and the quality score of your ad and website. You can advertise direct affiliate urls on adwords if you want but since they tend to have a low quality score the minimum bid prices tend to be high. I recommend using either a landing page or blog with links to your affiliate site in your ad instead of directly linking to affiliate site. This will improve your quality score and lower minimum bids and at the same time gives you a chance to presell visitors before they go to the affiliate site. Here are some other tips for getting the most out of adwords.1. Use keywords in your title and make your ad stand out from others to increase your clickthrough rate and lower your cost per click (cpc).2. Try to bid on as many four word keyword phrases as possible because there is generally less competition and lower cpc with those phrases.3. Build your keyword lists as deep as possible and bid the minimum 5 cents. As an affiliate you don't want to get into a bidding war. Since you will probably only get a sale for every 100 to 200 clicks using adwords minimum cpc is necessary to make a profit.4. Only promote products on adwords that pay at least a $30 commission.5. Put the cost of the product you are promoting in your ad to keep freebie seekers from clicking your ads costing you money.6. To increase your conversion rates you can break up your ads in different groups with simaler keywords. Then make a different ad for each group.7. I don't recommend putting adsense ads on pages you promote with adwords. It will lower your pages quality score and increase cpc.8. Try to track your ads if possible to see which keywords are converting. You can then weed out the keywords that aren't making any commissions and add new ones.9. It's important with adwords to test new ads and get rid of ads that have low clickthrough rates. I recommend removing ads that aren't getting over 1% clickthrough rate. This will lower your cpc.10. Adwords success is all about testing. Campaigns should always be adjusted with new keywords and ads to lower your costs and improve conversions.

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