If you want to be a serious affiliate marketer you are going to need your own website to promote your affiliate programs with. A blog, squidoo lens or any kind of webpage will also suffice. Any affiliate who tries to send traffic to a direct affiliate link is doomed to fail in my opinion.
Here are the main reasons why having a website is very important to affiliate marketing success.
1. Your own webpage helps establish your online presence and makes you look more professional than just sending traffic to direct hoplinks.
2. With the recent "google slap" having a landing page other than an affilate hoplink is needed to have a profitable adwords campaign. For those who have not heard of the google slap here's the deal. Around a year ago google changed it's algorithm for adwords. Any affiliate urls were penalized with the algorithm change and minimum bids skyrocketed for advertisers who used direct hoplinks.
3. A website can be used to pre-sell visitors before clicking through to the merchant that you are promoting. This increases conversions.
4. With a website or blog you can get free traffic from search engine optimization. There is no way to optimize an affiliate url for the search engines
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